In 2013 I moved to Tel Aviv, Israel where I was awarded the opportunity to join the CON ART Magazine team. I met Sharon Esther CEO and Creative Director of CON ART and suggested some logo and branding ideas for her publication. I began a brand and identity redesign operation and shortly thereafter I was promoted to the position of Brand Manager and heavily involved in Art Direction and Design for an exciting avant-garde fashion, art, and culture publication that is the premier publication for art and fashion in Israel.
My branding work with CON ART began with the logo. CON ART Magazine's mission is to address and subvert modern conventions of fashion and art which form a narrow view of the bourgeoning art and fashion scene made possible by increasing means of communication. CON ART as a brand wanted to at once be classic but also unconventional to reflect the company's ethos. I composed the logo using Steel Fish typeface for a sleek and contemporary look and placed it over the primary color paint blobs which represent at once the fun and unconventional approach that CON ART has to fashion and art and at the same time the bold and stark lines of a iconic magazine logo.