The categories were designed to include the concept of the dropp into each specific category. For instance Mouth Dropps was a food and restaurant section of the blog, Ear Dropps focused on music, Eye Dropps focused on visual art, Ink Dropps on literature, and so on so forth. The Icons were a key feature that tied into the concept of The Dropp. I designed the icons to be clean and simple and incorporated the dropp logo into each icon for cohesiveness with the concept and design of the site and logo.
In 2010 The Dropp teamed up with David Plakon part owner, engineer, and producer of North Avenue Studios in Deland, Florida. We were one of the pioneering publications to team up with North Avenue on their outstanding web series Off The Avenue. On OTA I was an Associate Producer as well as Art Director involved with the filming, direction, recording, and editing of various performances. North Avenue Studios is the amongst most innovative and state of the art studios in Florida that has recorded with major artists like: EDWARD SHARPE & THE MAGNETIC ZEROES, WILLIAM MCDOWELL, THE 1975, BOMBAY BICYCLE CLUB, LUCERO, HUNDRED WATERS, ROADKILL GHOST CHOIR, REPTAR, SASKATCHEWAN, DAY JOY, MINUS THE BEAR, CURSIVE, HERE WE GO MAGIC, YACHT, CLAP YOUR HANDS SAY YEAH, TYCHO, DELTRON 3030, YOU BLEW IT!, FRIGHTENED RABBIT, KING TUFF, MAN MAN, HEARTLESS BASTARDS, and HELIO SEQUENCE.