Visual / Web Design / UI & UX


At Whole Foods I was responsible for creating visually engaging and innovative web-based and mobile products. Bringing concepts to life and seeing them through from conception to completion, cultivating bonds between customers and brands, intuit human response to visuals of all kinds. Handling multiple projects of various scopes and depth across multiple teams and departments including UX, Digital, Marketing, Visual and Graphic.

  • Crafting graphic elements, assets, and visual treatments that adapt and flow with responsive design systems
  • Partnering with front-end developers and create HTML and CSS-friendly designs
  • Producing brand standards and style guides for creating interactive, user-centric products
  • Keeping of the brand look and feel and ensuring all creative broadcast across all channels lives up to the highest quality of the company‚Äôs visual standards


    28 July 2015

  •    Client:

    Whole Foods Market

  •    Posted by:


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single project Info
single project Info

At Whole Foods one of the campaigns I was a part of was Buyers Pick which was a combination of customer appreciation and highlighting the individual buyers who play an integral role in selecting products to be sold in stores. We wanted the aesthetic to be similar to the home page and have the UX / UI card feel. Below are some of the wire frames we developed for the project.

WFM Wire Frames

I was also very excited to work on the Parents and Kids Healthy Eating & PBS Kids back to school campaigns which provided educational and nutritional information to kids in partnership with PBS. We created several dedicated sites and sales campaigns to promote PBS kids products and healthy eating in schools and the household.

Back To School
PBS Kids
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